Crafting Timeless Treasures

We're on a mission to redefine luxury
At Luminous Jewels, we curate exceptional pieces that tell your personal story, blend contemporary design with timeless craftsmanship, and elevate every moment of your life.

Baguette Jewelry was founded in Istanbul in 2014 with the idea of ​​bringing jewelry out of safes and into everyday life. Founded by two jewelry lovers, Jasmin Baruh Siloni and Murat Ali Gök, Baguette Jewelry continues its journey with the addition of Vanessa Baruh.

Jasmin Baruh Siloni completed her Master's in International Management after graduating from Koç University's business administration program. Murat, on the other hand, entered the jewelry industry at an early age, gaining over ten years of experience in production and sales from the masters of the Grand Bazaar. The Grand Bazaar has been a center of the jewelry industry in Türkiye for centuries. Murat's long experience combined with Jasmin's vision for jewelry and design gave birth to their shared dream of Baguette, the brand. Their unique designs are brought to life by expert artisans using centuries-old traditional methods.

Today, Baguette Jewelry continues its journey with the same vision as Jasmin's sister, Vanessa Baruh, and Murat Ali Gök. Vanessa is a jewelry lover herself and a graduate of Istanbul Bilgi University's Faculty of Law. Vanessa and Murat create innovative designs with their unique and creative jewelry passion, ensuring their ultimate realization. With designs that immediately reveal their distinctiveness, Baguette has quickly become a nationally renowned brand. As our brand continues to grow, our current goal is to expand Baguette Jewelry beyond Turkey and make it available to jewelry lovers worldwide.

One of the most important values ​​that makes Baguette Jewelry special is its timelessness. While we love drawing inspiration from the past in our design story, we always strive to blend these inspirations within a modern framework. It's worth noting that the sharp geometric lines of the Art Deco period are a fundamental inspiration for our brand, reflecting our designs in a way that reflects current trends. While Baguette-cut diamonds, the inspiration for our brand name, play a leading role in all our collections, unique colored gemstones like rubies, sapphires, and emeralds are also essential pieces.

Producing personalized Baguette designs in line with our customers' needs has always held a special place in our hearts.

Baguette Jewelry continues to inspire jewelry lovers in Türkiye with jewelry designed for everyday wear. We continue on our path with justified pride in this success.